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Marketing Research

The most common survey question mistakes to avoid.

How hard can it be to write a survey? The process might not be complicated, but writing the right type of questions, and using best practices will make your survey better, and give you the answers you need from your customers to accomplish your main objective. I enjoy the whole process of writing survey questions. I like to imagine the respondents reading the questions and answering them. That helps me to get in the mindset of the customers and see it with different eyes. There are many Do’s and Don’ts when writing survey questions. You can get the do’s right...