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Marketing Research

Why marketing experiments are useful in analyzing email marketing?

How are you measuring and analyzing your email marketing communications? Email marketing, like most digital communications, is a great source of information. Depending on your email marketing platform you can find many things to measure and analyze from each email or campaign you send. You can look at metrics like open rate, click rate, conversion rate, etc. But all these metrics have almost no significance if they are not measured against something else. I have learned a lot Marketing Experiments with email marketing. A few years ago I was lucky to meet a customer analytics company that taught me about...