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Video ads, useful or annoying?

Have you had a video ad pop up when you are starting to watch a video? Do you feel like they are useful or annoying? As a user or customer, you might feel a little annoyed by them. But ask yourself, have you been influenced to look into a product or service by watching one on those ads? It is very likely you have. Video ads are so effective for many reasons. But I believe they are one of the top choices for advertisers because they give the ability to tell a story, and stories are always more memorable. Using...
Power of brands

Love is the purpose

image source: https://witanddelight.com/2018/02/love-many-shapes-forms/ In the years I have been working on marketing one of the things I find more fascinating is the way a brand can become part of your life, without you even noticing. I obviously pay more attention than a regular consumer on the impact brands have in my life, given this is what I do for a living, and I really like it. If you work in marketing and believe that marketing is about product, promotions, place, and price, I strongly believe you are not very passionate about what you do. I have seen how brands grow...