fbpx
Digital Marketing,Social Media

Authority, The Secret of a Content Marketing Strategy

Have you ever wondered why some brands do great with the content that they post, even though they might not be experts at the matter? The reason behind a successful content marketing strategy is Authority. But what is authority? As defined by the Cambridge Dictionary, authority is “an expert on a subject”. And how do you gain authority? Authority is mainly given by your customers or followers, that are the people your brand helps. In the article How to Use Authority to Boost the Power of Your Content from Entrepreneur.com, Timothy Carter explains that “authority refers to a person’s perceived...
Power of brands,Social Media

Let Your Brand’s Story Shine

The main purpose of social media marketing is to connect with your customers. Obviously, you want at the end to generate sales and ROI, but the idea behind these channels is to help you connect with your customers at a significant level, so the awareness and positioning of your brand are higher than your competitors, and you create a long term relationship that will generate higher revenue over time. The best way to truly connect with your customers is through storytelling. Here are some tips that have worked for me in the past to help a brand’s story come through...
Power of brands,Social Media

Is Being Controversial a Good Marketing Approach?

I have been a fan of Nike for a long time, I even read Phil Knight’s book Shoe Dog and I loved it. It has been Nike’s marketing strategy almost since the beginning to sponsor controversial athletes. In this book, Phil Knight tells the story of how they started sponsoring athletes that at the time were controversial like John McEnroe for example or more recent athletes like Colin Kaepernick and Serena Williams In 1973 Nike signed Steve Prefontaine as its first sponsored athlete. This is what Phil Knight said about that deal - “Pre was a rebel from a working-class...
Social Media

Be The Good Guy in Your Customers Feeds

As marketers in this social world, we have a big responsibility to our customers. Social media has made us addicted to the instant gratification the notifications on our phones give us, and the fear of missing out has us scrolling and scrolling through our social media channels. We cannot change the fact that these platforms hook their users to always be active, but we can generate good content for those users, content that is useful for them and keeps them engaged with our brand. When social media platforms implemented infinite scroll made people always want to consume more of the...
Digital Marketing,Social Media

How To Build a Strong Brand on Social Media?

Have you ever felt that almost everyone that comments on a brand’s social media posts are always complaining? Normally, people go to social media to complain about almost everything, but you must work on keeping your brand’s reputation and image the way you want it. Here are some tips that have helped me to build and keep a strong brand on social media. Have a content strategy that goes beyond the products or services you sell. Social media is a place to build community and where people like to find entertainment, so think of the content that would be useful...
Digital Marketing,Marketing strategy,Social Media

Is Influencer Marketing Important for Your Brand?

Have you wondered how sometimes you follow a brand on social media, but suddenly you also follow an influencer or blogger, and suddenly they start talking or posting about products from that brand? There is very little coincidence here, this is a strategy of Influencer Marketing. First, what is an influencer? I liked the way explained here: “An influencer is someone who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience or has a following in a distinct niche, with whom he or she actively engages....