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Insights,Marketing Research,Marketing strategy

3 Tips to Creating the Most Engaging Presentations

When you have a lot of data to present to your audience it can be difficult to make these presentations interesting for them. This doesn’t mean that looking at data is boring, but putting the information in a visual way has a lot to do with how engaged your audience will be with your results. Here are some tips on how to make each presentation more engaging. 1. Use graphs, instead of numbers or tables Whenever possible use colorful graphs to present data. Using too many numbers or tables can be difficult for your audience to follow along or understand...
Big Data,Insights,Marketing Research

The joy of working with data!

I’ve had the amazing opportunity to work in a retail company for many years now. If there is something I have learned is that retail is an industry that is driven by data and that marketing in retail is especially data-rich. My experience with Big Data has been in retail marketing, so I can only talk about this industry in specific, but the following tips on how to start working with these large amounts of data, I believe can work for any industry. he term Big Data can sound overwhelming, so my first tip to start working with the data...
Insights,Marketing Research,Marketing strategy

From data points to data insights

As a marketing leader you are usually seeing different types of data, most of the time data points that are somehow related, but it is your job to find those relations, and make data points into data insights. Data insights are the ones that will make a difference in your day-to-day and with your brand’s strategy. A good practice to go from data points to data insights is to find relationships between the different points or variables. The main idea of relationship analysis is to find associations between the different variables in your data. Sometimes you can think that Variable...
Insights,Marketing Research,Marketing strategy,Power of brands

Research insights… the fuel behind your marketing strategy.

As a marketing leader, I have built a passion for gathering customer insights. I’ve found that having insights can help as the fuel for most of your marketing strategies. But, where do you find those insights? There are many ways of looking for insights about your customers, for example, looking into your past purchase data, customer information you may have gathered, social media and website analytics, etc. But there is enormous value in taking the time to ask your customers or potential customers to give you more direct and personal information, and this is where marketing research comes in. Doing...
Marketing Research

Why marketing experiments are useful in analyzing email marketing?

How are you measuring and analyzing your email marketing communications? Email marketing, like most digital communications, is a great source of information. Depending on your email marketing platform you can find many things to measure and analyze from each email or campaign you send. You can look at metrics like open rate, click rate, conversion rate, etc. But all these metrics have almost no significance if they are not measured against something else. I have learned a lot Marketing Experiments with email marketing. A few years ago I was lucky to meet a customer analytics company that taught me about...
Marketing Research

The most common survey question mistakes to avoid.

How hard can it be to write a survey? The process might not be complicated, but writing the right type of questions, and using best practices will make your survey better, and give you the answers you need from your customers to accomplish your main objective. I enjoy the whole process of writing survey questions. I like to imagine the respondents reading the questions and answering them. That helps me to get in the mindset of the customers and see it with different eyes. There are many Do’s and Don’ts when writing survey questions. You can get the do’s right...
Marketing Research

The right way to approach qualitative research in a data-driven company.

Have you ever worked in a data-driven company or environment? The company I work for is very focused on data, and I will not deny it, data is great! I love that most of our decisions are well informed, and we have very clear KPIs to follow. But when we are talking about qualitative research studies in my experience it has been very challenging to get everyone on the right mindset. If the senior management in your company or your internal customers are used to seeing information always backed up by numbers, and you are working on a qualitative research...
Marketing Research

Does marketing research add value to a business?

Are you wondering if marketing research is what you need in your current project or job? Have you ever wondered if marketing research brings value to a brand or business? Well, in my experience it does. I have been very lucky to be part of several marketing research projects. I am no expert in the subject by any means, but I have enjoyed the process of building research projects and the value it can bring to a company, so for me, the answer is it does ad value, but you have to be very careful of where you start. In...