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Digital Marketing,Social Media

Authority, The Secret of a Content Marketing Strategy

Have you ever wondered why some brands do great with the content that they post, even though they might not be experts at the matter? The reason behind a successful content marketing strategy is Authority. But what is authority? As defined by the Cambridge Dictionary, authority is “an expert on a subject”. And how do you gain authority? Authority is mainly given by your customers or followers, that are the people your brand helps. In the article How to Use Authority to Boost the Power of Your Content from Entrepreneur.com, Timothy Carter explains that “authority refers to a person’s perceived...
Digital Marketing,Social Media

How To Build a Strong Brand on Social Media?

Have you ever felt that almost everyone that comments on a brand’s social media posts are always complaining? Normally, people go to social media to complain about almost everything, but you must work on keeping your brand’s reputation and image the way you want it. Here are some tips that have helped me to build and keep a strong brand on social media. Have a content strategy that goes beyond the products or services you sell. Social media is a place to build community and where people like to find entertainment, so think of the content that would be useful...
Digital Marketing,Marketing strategy,Social Media

Is Influencer Marketing Important for Your Brand?

Have you wondered how sometimes you follow a brand on social media, but suddenly you also follow an influencer or blogger, and suddenly they start talking or posting about products from that brand? There is very little coincidence here, this is a strategy of Influencer Marketing. First, what is an influencer? I liked the way explained here: “An influencer is someone who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience or has a following in a distinct niche, with whom he or she actively engages....
Digital Marketing,Insights

Using Customer Insights To Have a Great Web Design and User Experience

In the years I’ve been part of retail marketing I have been lucky to work hand-in-hand with the e-commerce team, and we have learned so much about web design, but especially about using customer insights to drive user experience and design. Web design without using customer feedback can fall into very bad practices of usability. You need to understand your market and your customers and think of web design as creating the best experience you would like your customer to have with your brand. In her article for HBR Leah Buley (Links to an external site.), Director of Design Education at InVision,...
Digital Marketing

Why You Should Have an SEO and SEM Strategies That Work Together

I’ve heard many times people talking about these two terms and saying they want to focus on either SEO (Search Engine Optimization) or SEM (Search Engine Marketing), and conversations like these are scary to listen to. In my experience, to have a good digital marketing strategy you need to do both, ideally simultaneously. First, let's define each one. SEO or Search Engine Optimization is a process that involves different techniques to improve your website’s rank within search engines. It is not a one-time task and involves continuous work to always be on top of the algorithm's requirements (focusing con Google)....