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Big Data,Leadership,Marketing strategy

True Stories From Working With Data in Platform Marketing

You are probably wondering, what is Platform Marketing? Platform marketing is an approach where marketers embrace data and the customer journey and put the customer first, to ensure their experience is seamless. It uses the information or data to enable the consumer to do what they want. Sounds simple right? Focus on the customer, get the data, and give the customer different options or paths to interact with your brand, a piece of cake! This is the goal any company dreams of achieving with their marketing efforts, but sadly it is ever the case. As a marketing professional, I’ve seen...
Big Data,Insights,Marketing Research

The joy of working with data!

I’ve had the amazing opportunity to work in a retail company for many years now. If there is something I have learned is that retail is an industry that is driven by data and that marketing in retail is especially data-rich. My experience with Big Data has been in retail marketing, so I can only talk about this industry in specific, but the following tips on how to start working with these large amounts of data, I believe can work for any industry. he term Big Data can sound overwhelming, so my first tip to start working with the data...