Marketing strategy

Resilient Strategies

If 2020 showed us anything, for me specially working on marketing, was to have resilient strategies. What do I mean by resilient strategies? Resilience by meaning is “the capability of a strained body to recover its size and shape after deformation caused especially by compressive stress”. – Merriam Webster Dictionary So how does resilience apply to a marketing strategy? I was used to having annual plans with KPI’s that needed to be measured on a weekly basis, so we could see if we were on track to achieving our monthly and yearly goals, and when things were not on track,...

Video ads, useful or annoying?

Have you had a video ad pop up when you are starting to watch a video? Do you feel like they are useful or annoying? As a user or customer, you might feel a little annoyed by them. But ask yourself, have you been influenced to look into a product or service by watching one on those ads? It is very likely you have. Video ads are so effective for many reasons. But I believe they are one of the top choices for advertisers because they give the ability to tell a story, and stories are always more memorable. Using...
Power of brands

Love is the purpose

image source: https://witanddelight.com/2018/02/love-many-shapes-forms/ In the years I have been working on marketing one of the things I find more fascinating is the way a brand can become part of your life, without you even noticing. I obviously pay more attention than a regular consumer on the impact brands have in my life, given this is what I do for a living, and I really like it. If you work in marketing and believe that marketing is about product, promotions, place, and price, I strongly believe you are not very passionate about what you do. I have seen how brands grow...