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Power of brands

Experiential Marketing That Transcends

Experiential marketing, also known as engagement marketing, is any form of customer-focused marketing activity, that creates a sensory-emotional connection to consumers. The reason why experiential marketing techniques are so successful is that they reach multiple senses at the same time, and it tends to create an emotional reaction from customers or potential customers. According to the blog Bizzabo.com some of the benefits of experiential marketing are: Brand AwarenessBrand Affinity and loyaltyOffer a way for prospects to try your product In my experience, the most important benefit can be building affinity and loyalty. People prefer a brand to purchase a certain...