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Power of brands

How Brands Earn the “L-word” Status

Have you ever found yourself saying “I love X brand” to someone? I have, and that makes me wonder how did that brand earn my love?  For a brand to earn the L-word takes time and a lot of work. Reaching the love status has to do with positive Brand Equity. Customer-based brand equity occurs when the consumers have a high level of awareness and familiarity with the brand and holds a positive association in memory. You can think the work of a brand to start generating recognition with consumers involves having a good logo, a name that is easy...