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Digital Marketing

Why You Should Have an SEO and SEM Strategies That Work Together

I’ve heard many times people talking about these two terms and saying they want to focus on either SEO (Search Engine Optimization) or SEM (Search Engine Marketing), and conversations like these are scary to listen to. In my experience, to have a good digital marketing strategy you need to do both, ideally simultaneously. First, let's define each one. SEO or Search Engine Optimization is a process that involves different techniques to improve your website’s rank within search engines. It is not a one-time task and involves continuous work to always be on top of the algorithm's requirements (focusing con Google)....