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Big Data,Leadership,Marketing strategy

True Stories From Working With Data in Platform Marketing

You are probably wondering, what is Platform Marketing? Platform marketing is an approach where marketers embrace data and the customer journey and put the customer first, to ensure their experience is seamless. It uses the information or data to enable the consumer to do what they want. Sounds simple right? Focus on the customer, get the data, and give the customer different options or paths to interact with your brand, a piece of cake! This is the goal any company dreams of achieving with their marketing efforts, but sadly it is ever the case. As a marketing professional, I’ve seen...