Communication,Leadership,Marketing strategy

Communication and Teamwork, Key Components to Achieving a Great IMC Strategy

I have been lucky to work both as part of a company’s marketing team, and then having the opportunity to lead this team as well. Marketing is a complex world where you meet people with different backgrounds, some are creative souls, others are way more analytical, and then rarely you will find people passionate about both. The job of the CMO or anyone in the highest leadership position in marketing is very complicated, not just because achieving an Integrated Marketing Communications strategy is hard and requires a lot of work, but because you have another role simultaneously, the role of...